The Komole Kandids Series 2 is every bit as breathtaking as the first series
Over 12 years of research and development are ingrained into the Komole range (the original collection was launched in 2012), the result of which is a profoundly refreshing take on Aso-Oke and the look of the modern bride and wedding guest, especially in this second part of the series.
The award-winning virtuoso Deola Ade Ojo a few questions about her inspiration behind this second phase of the collection, her personal love for weddings, she also responds to some social media comments and critiques of her work.
Komole Kandids Series 2 is very different from Series 1. Who is the woman this time and where is she when she’s in these Komole Kandids’ outfits?
Deola Ade Ojo: In Series 1, I was engaged with the classic beauty of the bride and the tradition of exchanging vows, and Series 2 takes over from there – “now that they are joined together, it’s time to party, dance and for the unwed in the crowd to mingle!”
Those who know me well know that I like to dance… I have always loved it when you see an impeccably dressed woman – I mean a lady who really knows fashion, and she’ll just drop her clutch on her table and Komole! You know, go down low! Isn’t it always a surprise when you see that!
There has been a lot of interest in Nigerian weddings recently from all over the world, why do think that is?
Deola Ade Ojo: Well let’s face it; we give the best weddings in the world! Actually I think I should hash tag that “#BestWeddingsAnywhere!”… We just don’t play with this event in our lives. When I started the Komole Kandids collection I had one thought that I couldn’t get out of my head – “a normal Naija wedding is like a royal wedding anywhere else in the world!”.
Initially I though I was being a little biased but as I looked at it more I could see Naija weddings simply are unparalleled…
Look at what we have done with the pre-wedding shoot! I mean the storylines are so funny and romantic. The couples really become stars in that shoot. Then the traditional wedding gon gon… I mean the choreographed dance, especially when it’s the groom and his groomsmen, then the church wedding and then the reception!Yes, it’s been quite something. I think it’s also the new social media platforms spread things very far, so we have had responses from a few different countries… I think the last one they told me about was Germany, and I thought to myself… Wow, where is the German client intending to wear the outfit… Anyway it just goes back to something I have always believed and is the cornerstone of my brand: we can produce our own “100% African luxury export”.
0 comments:
Post a Comment