Saturday, 2 April 2016

Gists: 2016 Collection Is Completely Something Else


Using etches of doll-like illustrations, laser cut technique, exaggerated larger-than-life bows, mix-match of colours and prints; Grey goes on it’s most explorative and adventurous  foray into “the often uneven, imperfect yet inspirational stories of women both from a personal and a socio- political platform”, says Rukky Ladoja – Grey’s Creative Director, while speaking on the inspiration behind the collection.


Largely made up of satin silk and silk woven jacquard, Grey’s latest collection looks easy to wear and completely balances a beautiful thought process that seamlessly transforms into this resoundingly functional and commercial collection. Which is a plus, especially for a creative space where other designers are constantly fraught by the inability to successful think and execute without losing the essence of either.
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Tunde Kabir Mason for Grey Projects
Website: www.begrey.com.ng | Instagram: @greyprojects
Credits
Photography: Tunde Mason
Art Direction: Ozzy Etomi
Styling: Rukky Ladoja and Ozzy Etomi
Make up: Omono Etomi
Shoes: Ozzy Etomi, Rukky Ladoja and Bemisoke Shoes

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